Press Releases

  • About Reykjavik, the Nature and Wellness Destination

    When it comes to MICE destinations that want to lead the pack in overall wellness, it goes beyond fitness, spa, and healthy food offerings. For the ever-evolving sustainable and life-affirming experience the top priority now goes to connecting with nature. Studies show that spending time in nature can reduce stress, boost energy levels, and improve…

  • Sena, Sena Live and CP Reykjavík

    CP Reykjavík, Sena Live and Sena have merged under the name Sena. As one company, Sena offers specialized world class events to companies and individuals. Sena Live bought the majority shares in CP Reykjavik September 2018, and on October 1st the three companies merged into one. The estimated turnover of the merged company in 2019…

  • Reykjavík Honours Three of Its Ambassadors

    On 5 September, Meet in Reykjavík – Reykjavík Convention Bureau, in partnership with the Icelandic Travel Industry Association, hosted an annual event for stakeholders in the Icelandic MICE industry. At the conference, which took place at the Hilton Reykjavík Nordica hotel, three of the Convention Bureau’s Ambassadors were honoured for their role in securing the…

  • Dr. Rob Davidson on MICE industry trends (Video)

    Dr. Rob Davidson from MICE Knowledge gave a keynote speech at an annual meeting for stakeholders in the Icelandic MICE industry. The meeting was hosted by; Meet in Reykjavík – Reykjavík Convention Bureau and The Icelandic Travel Industry Association (SAF) at The Hilton Reykjavík Nordica on September 5th 2019. In his speech, Dr. Davidson talked…

  • New Managing Director appointed for Meet in Reykjavík

    Sigurjóna Sverrisdóttir has taken over as Managing Director of Meet in Reykjavík – Reykjavík Convention Bureau. She succeeds Thorsteinn Orn Gudmundsson, who led the bureau from its foundation in 2012. Sigurjóna has been with Meet in Reykjavík from the beginning in 2012, most recently as Director of Exhibitions and Events. She has an MBA from…

  • Run the world, girls!

    At IMEX Frankfurt this year, the Icelandic stand was, for the very first time, entirely “manned” by women. This was not something we planned but rather a happy coincidence. But it is fitting since Iceland has been making statements about gender equality lately. We are the first country in the world to make it illegal…

  • Icelandair 2019

    More options on Icelandair transatlantic routes than ever before

    The Icelandair summer schedule is up and running, and there has never been more variety of transatlantic options available. Like it has done since the ’60s, the Icelandic flag carrier offers an opportunity for passengers to enjoy a stopover in Iceland at no additional airfare. The Icelandair service is now available from 23 European gateways…

  • Harpa conference center in central Reykjavík

    Reykjavík is up 30 places on the 2018 ICCA Statistics Report

    2018 ICCA Statistics Report was published on Monday 13th of May 2019. According to the report, Reykjavík moves up 30 places on the worldwide ranking from the previous year. Reykjavík now shares the 50th place with Vilnius and Zurich, but in 2017 the capital of Iceland was number 80 on the list. The annual ICCA…

  • Colourfull houses in downtown reykjavik

    The Award Goes To Reykjavík, For The Best Event Destination In Europe

    The winners of the Eventex Awards 2019 were announced in a fun and creative “out of the box” delivery, though inside a boxed frame, as it was executed in an online ceremony. We were thrilled and honored for Reykjavik to receive the award for the best event destination in Europe. The ninth annual Eventex Awards…

  • European Fom Awards 2018

    The European Film Awards 2020 go to Reykjavík

    The European Film Awards will be held in the Icelandic capital in December 2020. This was announced earlier this week by the European Film Academy, the City of Reykjavík and the Icelandic government. The ceremony will take place in the Harpa Concert Hall and Conference Centre, together with various side events in connection with European…

  • Tha litle MICE-land that Could

    The little MICE-land that could

    According to the Meetings & Events Future Trends report, meetings and events demand is expected to increase by 5–10% worldwide in 2019. Here in Iceland, we are expecting at least 15% growth this year. Our optimism is also increasing because most of the growth seems to be meetings or conferences of 100–500 attendees. Demand for…

  • Team Iceland IBTM World Barcelona 2018

    Reykjavík; the talk of IBTM world 2018

    The official Review of IBTM world Barcelona 2018 was published recently, and in it, Reykjavík got a full-page coverage. We are obviously happy with the exposure but more so of the fact that more than 470 meetings were prebooked with potential buyers at the Icelandic stand during the exhibition. There were 14 diaries at the…