Dr. Rob Davidson on MICE industry trends (Video)

Dr. Rob Davidson from MICE Knowledge gave a keynote speech at an annual meeting for stakeholders in the Icelandic MICE industry. The meeting was hosted by; Meet in Reykjavík – Reykjavík Convention Bureau and The Icelandic Travel Industry Association (SAF) at The Hilton Reykjavík Nordica on September 5th 2019. In his speech, Dr. Davidson talked about industry trends and Reykjavíks competitive advantage when it comes to catering to the needs of a new generation of MICE travelers.

Here below is a short interview with Dr. Davidson taken at the event.

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