Green is the new awesome
The main concern in the MICE industry today is sustainability. Suppliers and buyers alike are constantly looking for more sustainable solutions, and by now, it goes way beyond managing the usage of plastic. Most companies and associations see conferences and events as an extension of their brand and a platform to communicate what they stand for; their focus on contributing to a more positive social and environmental impact has increased dramatically over the course of just a few years.
We at Meet in Reykjavík – Reykjavík Convention Bureau can certainly see the growing demand for eco-friendly events by the enquiries we receive daily and our interactions with hundreds of clients from all over the world every year.
Iceland has a lot to offer environmentally conscious MICE professionals. The country is a world leader in sustainable energy development. Reykjavík gets 100% of its electricity and heat from domestically produced renewable energy sources, making it one of the greenest cities in the world, and the capital is five years into its plan of becoming carbon neutral by 2040.
Iceland is also well known for its responsible fisheries, sustainable sheep farming practices and vegetables and fruits grown in geothermal greenhouses, making it very easy for restaurants and caterers to offer locally sourced and sustainable food.
Companies in the Icelandic MICE industry are also holding up their end to reduce the environmental footprint of any MICE event that takes place in the country. Following is a small example of the initiatives they are planning or have already implemented recently: