Joyscroll the negativity away with Iceland
Iceland invites the world to reject the negative trend of Doomscrolling and instead Joyscroll.
Identified as one of the most influential words of 2020, the average person currently doomscrolls through an estimated 22.7m (75ft) worth of bad news every day.
Inspired by Iceland is filling your feed with joyful Icelandic content to bring some positivity to your feed, from stunning waterfalls to delicious culinary dishes.
Visit the Inspired by Iceland website, Joyscroll.com, to turn the doom into joy.