Naturally Infused Technology
Iceland harmonizes the juxtaposition of raw natural beauty and state-of-the-art technology. The island’s natural resources are seamlessly integrated into everyday life with the use of hydropower and geothermal energy. This integration allows technology to make use of the country’s natural power. In a symbiotic relationship, technology allows for the most efficient use of the natural power.
Named as number one on the 2017 ICT Development Index, published by the United Nations International Telecommunication Union, Iceland is a leading E-nation. The list’s criteria are based on international information and communication technologies, including mobile-cellular telephone subscriptions, international Internet bandwidth, percentage of households with a computer, and the percentage of households with Internet access. A whopping 90% of the entire Icelandic population has access to Internet at work, at home, or both.
International information technology companies and data service providers consider Iceland to be a highly desirable location for their future operations due to its natural energy. The widespread use of hydropower and geothermal power plants generate all of Iceland’s electricity. These acts of sustainability reach beyond the geographical borders and well into the ocean, as Iceland is a poster country for sustainable fish.
The British documentary World’s Best Diet declared little Iceland the global winner of the “healthiest nation” due to the fresh fish, high-quality meat, and dairy products. Icelandic fishing is monitored by a quota system for fishermen to ensure responsible fishing practices and has complete control over how its fish are caught in the cold North Atlantic Ocean that surrounds the island, offering the most pristine sustainable fish in the world.
The dramatic Icelandic landscape and its raw beauty are often viewed as strangely powerful. Inside the Þingvellir National Park lives the divergence of the Eurasian and North American plate boundaries that run through southern Iceland. Home to the distinctive fusion of vibrant black-sand beaches, glaciers, geysers, and vast fields of lava, Iceland invites the continuous stream of eager international travelers to explore the land beyond the capital.
The rich global flair of Reykjavík today is enhanced by a strict tariff imposed by the Icelandic government, following the bank collapse in 2008, to keep Icelandic investors from moving their funds beyond the island, forcing an inward business expansion. The successful backing by several investors is showcased today by entrepreneurial and cultural projects, including design hotels, locally sourced eateries, and lifestyle boutiques. Ideally geographically situated as a desired meeting place, along with the technological and cultural offerings, Reykjavík is idyllic for any type of “meeting in the middle.”