Reykjavík ranks 5th on GDS-Index 2021
The Global Destination Sustainability Movement revealed its GDS-Index for 2021. Reykjavík is in 5th place with a score of 80.32 out of 100. Reykjavík has been on the Index since its launch in 2016 and has maintained a top 10 ranking ever since.
“Although we are delighted with our score this year and are among the top 5 destinations on the Index, we are working to do even better. We have already identified what we need to do and changes to implement to reach the Index’s top. We are already collaborating with our partners and stakeholders in the business events industry towards that goal,” says Hildur Björg Bæringsdóttir, sustainability manager at Meet in Reykjavík – Iceland Convention Bureau.
The GDS-Index is a performance improvement program to make the business and leisure tourism industry more sustainable. A collaborative effort supports destination management organizations and convention bureau to adopt, promote, and recognize responsible and regenerative practices.
The Index evaluates four key areas vital to sustainability performance: the city’s environmental strategy and infrastructure, the city’s social sustainability performance, industry supplier support, and the destination management organization’s strategy and initiatives.