Team Iceland IBTM World Barcelona 2018

Part of team Iceland at IBTM 2018 getting ready for action

Reykjavík; the talk of IBTM world 2018

The official Review of IBTM world Barcelona 2018 was published recently, and in it, Reykjavík got a full-page coverage. We are obviously happy with the exposure but more so of the fact that more than 470 meetings were prebooked with potential buyers at the Icelandic stand during the exhibition. There were 14 diaries at the stand, which gives us an average of 34 prebooked meetings per diary during the three days.

For comparison, last year the average diary at ITBM world in Barcelona had 14 prebooked meeting which means that the average at the Icelandic stand was 145% above the total average.

This excellent result didn’t go unnoticed by the writers of the IBTM Review.

IBTM Review 2018

 

Share this article:

MORE ARTICLES YOU MIGHT LIKE 

New Managing Director appointed for Meet in Reykjavík

Sigurjóna Sverrisdóttir has taken over as Managing Director of Meet in Reykjavík – Reykjavík Convention Bureau. She succeeds Thorsteinn Orn Gudmundsson, who led the bureau from its foundation in 2012. Sigurjóna has been with Meet in Reykjavík from the beginning in 2012, most recently as Director of Exhibitions and Events. She has an MBA from…

Run the world, girls!

At IMEX Frankfurt this year, the Icelandic stand was, for the very first time, entirely “manned” by women. This was not something we planned but rather a happy coincidence. But it is fitting since Iceland has been making statements about gender equality lately. We are the first country in the world to make it illegal…

South Shore. Photo from Nordurflug

A few things for your bucket list in 2019

Be Well Blue Lagoon’s new The Retreat will take you to an otherworldly spa experience. Explore elements sourced from the volcanic earth and Arctic geothermal seawater, including a steam-carved cave inside the 800-year-old lava, in-water treatments, a subterranean massage suite and magically infused beauty treatments. As far as everyday affordable options, simply take a swim…

 

Are you interested in Reykjavik?

Send enquiry