Reykjavík; the talk of IBTM world 2018
The official Review of IBTM world Barcelona 2018 was published recently, and in it, Reykjavík got a full-page coverage. We are obviously happy with the exposure but more so of the fact that more than 470 meetings were prebooked with potential buyers at the Icelandic stand during the exhibition. There were 14 diaries at the stand, which gives us an average of 34 prebooked meetings per diary during the three days.
For comparison, last year the average diary at ITBM world in Barcelona had 14 prebooked meeting which means that the average at the Icelandic stand was 145% above the total average.
This excellent result didn’t go unnoticed by the writers of the IBTM Review.