CP Reykjavík, Sena Live and Sena have merged under the name Sena.

Sena, Sena Live and CP Reykjavík

CP Reykjavík, Sena Live and Sena have merged under the name Sena. As one company, Sena offers specialized world class events to companies and individuals.

Sena Live bought the majority shares in CP Reykjavik September 2018, and on October 1st the three companies merged into one. The estimated turnover of the merged company in 2019 is around 4.7 billion ISK, with 28 permanent employees and around 110 part-time employees. After the merger, Sena is owned by CEO Jon Didrik Jonsson and key managers.

With the merger, a vast knowledge and experience in event organization will be combined into a vibrant team of experts. Sena can now design events for companies and individuals to the highest standards, both for local and foreign companies and the public. Each project is handled by an expert team using the diverse skills of its individuals to deliver an unparalleled experience.

“This integration allows us to utilize the vast knowledge and experience that each employee possesses to unite into a powerful team with professionalism and passion as guidance,“ says CEO Jon Didrik Jonsson.

Sena now hosts two main departments: Events and Entertainment. The Event department includes live shows (such as concerts, stand-ups and Iceland Airwaves), as well as corporate events (such as conferences, incentives and company celebrations). The Entertainment department includes the distribution of films and PlayStation as well as cinema operations. The Managing Director of the Event department is Isleifur B. Thorhallsson, and the Managing Director of the Entertainment department is Konstantin Mikaelsson.

Sena‘s employees are looking forward to be able to offer companies and individuals exceptional services where the combined creative force of these entities are combined. Whether it’s a world class live concert, an unforgettable incentive trip, a high-quality conference, a fun company celebration or the latest blockbuster, our vision remains the same: Your experience is our passion!

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