Tha litle MICE-land that Could

The little MICE-land that could

According to the Meetings & Events Future Trends report, meetings and events demand is expected to increase by 5–10% worldwide in 2019. Here in Iceland, we are expecting at least 15% growth this year.

Our optimism is also increasing because most of the growth seems to be meetings or conferences of 100–500 attendees. Demand for unorthodox and high-tech meeting space is on the rise, and MICE buyers are putting more focus on offering creative activities and creating memorable experiences for their clients. All of which are easily found here in the Icelandic capital.

But it is not only recently that we in the Icelandic MICE industry are feeling the wind at our back. Ever since Harpa Concert Hall & Conference Centre opened, we have been experiencing growth. Many of our partners also mention the growing influence of Millennials, or Generation Y, as both MICE guests and buyers. Millennials are now the largest segment of the workforce in both the US and EU, and they seem to like our destination. It is not just based on our feeling. According to Skyscanner’s Millennial Travel Survey, millennials want to include adventure, culture and sightseeing when they travel for work. Partying or shopping is not a priority. MICE organisers, therefore, don’t need to worry so much about post-event entertainment or host a company party every night, but rather they should offer an interesting location and spare time to enjoy it.

Share this article:

MORE ARTICLES YOU MIGHT LIKE 

European Fom Awards 2018

The European Film Awards 2020 go to Reykjavík

The European Film Awards will be held in the Icelandic capital in December 2020. This was announced earlier this week by the European Film Academy, the City of Reykjavík and the Icelandic government. The ceremony will take place in the Harpa Concert Hall and Conference Centre, together with various side events in connection with European…

Sales Call MY and DC 2018

Coming soon to Toronto and Chicago

Meet in Reykjavík is hosting sales events in Toronto and Chicago next month. At the events, interested MICE buyers will get the opportunity to meet with 7 suppliers from Reykjavík and hear a presentation about meeting and incentive options in the Icelandic capital. The event in Toronto will take place on 2 April at 2nd…

Icelandic Winter

Subarctic Weather Vibes

Weather in Iceland is an adventure in itself although the climate in Iceland is relatively mild despite its northerly location. The Gulf stream sends us warm currents all year around so we normally do not have severe low temperatures. When planning an outdoor adventure in Iceland – the first thing that comes to mind is…

 

Are you interested in Reykjavik?

Send enquiry