ICELAND AT IMEX FRANKFURT 2025
Iceland's Convention Bureau, Meet in Reykjavík, will once again be represented at this year's IMEX in Frankfurt with its own stand and invites interested trade visitors to find out about news from the MICE industry in Iceland as well as sustainable event solutions and discover the advantages of a venue that is characterised by environmental awareness, economic responsibility and social sustainability. Numerous conferences with a sustainable focus, such as the Arctic Circle Conference, which will take place in Reykjavík this year, emphasise the sustainable work of the Icelandic Convention Bureau.
This year, the leading Icelandic Destination Management Companies (DMCs) Atlantik, Discover True North, g-events and Iceland Travel, the Harpa Conference Centre, Icelandair and representatives of the renowned hotel chains Iceland Hotel Collection by Berjaya and Islandshotel will be taking part. Guðrún Ósk Kristinsdóttir and Hildur Björg Bæringsdóttir from Meet in Reykjavík will be on site to talk to interested trade visitors and guide them through daily presentations on Iceland as a MICE destination.
The sustainable pillars of Meet in Reykjavík
Meet in Reykjavík's sustainability strategy is based on a holistic approach that takes equal account of the environment, economy and society. Reykjavík plays a pioneering role in the ecological field: The city is supplied with 100 per cent renewable energy from geothermal and hydropower. This strong foundation is complemented by the ambitious goal of being completely climate-neutral by 2040. Reykjavík is also committed to economic sustainability: through responsible fishing, environmentally conscious tourism and the international exchange of knowledge in the fields of energy innovation and environmental technology. Socially, Iceland is characterised by a high degree of equality, inclusion and social responsibility - values that are firmly anchored not only in everyday life, but also in event planning. These three interlinked pillars make Reykjavík an international role model for sustainable event design and provide event organisers with a credible and effective basis for highlighting their own sustainability goals.
Sustainability conferences in the focus of 2025
The fact that Reykjavik is an internationally sought-after location for conferences with a focus on sustainability is impressively demonstrated by the international events that will take place there in 2025. For example, the renowned Arctic Circle Assembly will return to Reykjavik in October. The annual conference brings together leading voices from science, politics, industry and civil society to discuss the future of the Arctic - a topic that is closely linked to issues of climate change, sustainable development and geopolitical dynamics. The choice of Reykjavik as the venue is directly linked to Iceland's pioneering role in the use of renewable energies and its central geostrategic location in the North Atlantic.
The IGEC - AEF 2025, organised by the Arctic Portal, will also take place in Reykjavik from 12 to 15 October 2025 in close proximity to the Arctic Circle Assembly. This international conference is dedicated to the challenges and opportunities surrounding green energy, energy efficiency and sustainable technologies in Arctic and sub-Arctic regions. The thematic focus emphasises the urgency of global cooperation for a sustainable energy future - and makes Reykjavik with its technological innovation power the ideal host.
The IDRA Reykjavik Summit on Water & Climate Change will also be held in October, from the 12th to the 14th. The event will focus on the interface between water management and climate adaptation. International experts will discuss solutions for overcoming the global water crisis and strengthening climate resilience. Here too, Iceland's commitment to the responsible use of natural resources plays a central role in the choice of venue.
The Wellbeing Economy Forum will also take place in Reykjavik in May. This conference brings together political decision-makers, economic experts, scientists and civil society actors with the aim of fundamentally rethinking the economy - beyond growth figures towards a holistic, wellbeing-orientated economy. Reykjavik, with its social cohesion, focus on quality of life and access to green energy, is exemplary for a ‘wellbeing economy’ and offers the perfect setting for this.
These high-calibre events underline the importance of Reykjavik as a sustainable venue. They reflect how closely Iceland's environmental strategy, sense of economic responsibility and social values are linked to global issues of the future - and how Reykjavik thus plays a central role in the international event landscape.